join the waitlist NOW
Drew Doggett Presents
The Lens: Mastering the Business of Fine Art Photography
Enrollment opens WinTer 2021
Structuring and pricing your editions
Creating Consistent Sales of Your Fine Art Photography
How to effectively captivate collectors and create sales
Strategies for helping collectors feel comfortable purchasing your work online, sight unseen
How to expand your reach, approach new markets, and navigate sales partnerships
How to increase your prices with time
This course will cover everything from:
...And way, way more
The Ultimate Guide to
Asymmetrical tattooed locavore meggings YOLO organic pabst forage hella. Farm-to-table jianbing kickstarter, mixtape taxidermy actually scenester. Affogato helvetica meggings distillery. Umami post-ironic leggings, cronut biodiesel coloring book hashtag distillery chillwave gluten-free. Slow-carb raw denim dreamcatcher blue bottle mustache occupy. Poutine tumeric trust fund paleo.
All of our best ideas start on pen + paper.
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Asymmetrical tattooed locavore meggings YOLO organic pabst forage hella. Farm-to-table jianbing kickstarter, mixtape taxidermy actually scenester. Affogato helvetica meggings distillery. Umami post-ironic leggings, cronut biodiesel coloring book hashtag distillery chillwave gluten-free. Slow-carb raw denim dreamcatcher blue bottle mustache occupy. Poutine tumeric trust fund paleo.
We make really, really great blueberry scones.
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join the waitlist
Drawing from our studio’s combined 25+ years of expertise, this is the only course specifically designed to address the needs and nuances of successfully and independently selling your fine art photography.
The Only of Its Kind
Drew will lead weekly group Q & A sessions to complement each module and answer your most pressing questions.
In addition to the course’s ultra-comprehensive exercises, lessons, and content
Over the last ten years, there were countless times I wished I’d had a mentor to coach me through building my fine art photography practice from creating a pricing strategy for a lifetime of sales to how to tell the stories of my subjects in ways that swept collectors off their feet.
Without one, my team and I have spent hundreds of thousands of dollars testing and developing our strategy and creating best practices for independently selling my prints online - which is what I’ve gathered and shaped into this course without holding anything back.
Why?
join the waitlist
Who Can Benefit from this course
This course has been specifically designed to offer tremendous value to photographers of all experience who want to sell fine art prints. Whether you're just beginning to think about this process, already selling your work, or have an online gallery and want to boost your sales, this course explores the steps forward through acute detail and with real-life examples of our studio’s trial and error.
By the end of the course, you’ll have a thorough understanding of what you need to do to create your path towards a sustainable fine art photography business.
As an independent fine art photographer & filmmaker, Drew Doggett tells extraordinary stories of diverse cultures and communities through a fashion-inspired lens. His photographic work can be found in private and public collections globally, notably the Smithsonian African Art Museum (DC), the Mariners’ Museum (VA), and the Four Seasons (HI), and he has developed a network of collectors in over 20 countries around the world.
Doggett has also received over 100 awards and honors for his images including being named one of the top 10 Black and White photographers in the world from One Eyeland as well as receiving a distinction from the Royal Photographic Society. His artwork has been featured in many publications such as Conde Nast Traveler, Architectural Digest, Photographer Magazine, Professional Photographer Magazine, and Outside Magazine.
ABOUT DREW
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INVEST
An Industry Veteran
- Deb, USA
"Even though I have been a commercial photographer for the past 35 years, breaking into the fine art marketplace is totally new to me. Thanks to Drew’s clarity and presentation of the course material I feel confident and inspired to move forward in this new direction."
New To Selling Fine Art
- scott, USA
"While there are a ton of options for learning how to create compelling photographs, this is the only course of its kind when it comes to creating a long term profitable business selling your prints. Taking this course has given me confidence and a clear path forward and I can't wait for the creative journey ahead."
A private Facebook group created exclusively for our students to discuss course topics, share ideas and answer one another’s questions.
Weekly group Q & A sessions where Drew will answer your questions and provide additional insight beyond the workbook.
An obsessively detailed 8-module, 160-page workbook with personal lessons learned and exercises to help you put this course into practice.
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3
What you'll get
data
templates
recommendations
The templates we use to nurture sales leads and pitch press (which isn’t as straightforward as you think!)
A decade of sales data to help you make informed decisions about print sizes and frame offerings
The rundown on the technology we’ve thoughtfully implemented to make our sales outreach easier & less time-consuming - without compromising our brand
you'll also have access to
If there was one aspect of my career I wish I had started earlier, it is using this methodology for defining my vision and mapping out the specific steps to getting there.
Creating Your Roadmap to Success
08
01
1.
• Identify your 5-year goals
• Start creating your own, personalized roadmap for your fine art photography career
The definitive way to create with confidence.
Creativity, Storytelling, and Evaluating Your Sales Opportunity
08
02
the modules
2.
The definitive way to create with confidence.
Creativity, Storytelling, and Evaluating Your Sales Opportunity
2
02 / 08
view the full syllabus
A comprehensive outline of what I’ve learned over the last 10 years of leading photography expeditions to Nepal, Kenya, Namibia, and more.
Expeditions
08
03
the modules
3.
view the full syllabus
expeditions
3
03 / 08
One of the biggest mysteries of your fine art career - solved.
The Prints: A Guide to Pricing Your Prints and Increasing Their Prices Over Time
08
04
the modules
4.
view the full syllabus
One of the biggest mysteries of your fine art career - solved.
The Prints: A Guide to Pricing Your Prints and Increasing Their Prices Over Time
4
04 / 08
view the full syllabus
In this module, you will learn specific steps you can take to help collectors feel comfortable and confident purchasing thousands of dollars of your art online, sight unseen.
The Online Gallery - Building Your Most Important Tool
08
05
the modules
5.
view the full syllabus
In this module, you will learn specific steps you can take to help collectors feel comfortable and confident purchasing thousands of dollars of your art online, sight unseen.
The Online Gallery - Building Your Most Important Tool
5
05 / 08
view the full syllabus
Knowing your collectors helps you understand how to address their specific needs, nurture leads, and, ultimately, make more sales.
Understanding Your Collectors:
The Key to Growing Sales on Your Online Gallery
08
06
the modules
6.
view the full syllabus
Knowing your collectors helps you understand how to address their specific needs, nurture leads, and, ultimately, make more sales.
Understanding Your Collectors: The Key to Growing Sales on Your Online Gallery
6
06 / 08
view the full syllabus
the modules
Knowing your collectors helps you understand how to address their specific needs, nurture leads, and, ultimately, make more sales.
Expanding Your Reach: Partnerships
08
07
the modules
7.
view the full syllabus
Partners can do way more than making sales on your behalf, but you need to know what to look for, how to analyze them when in your career certain partners are better than others, as well as how these relationships can be assessed over time.
Expanding Your Reach: Partnerships
7
07 / 08
view the full syllabus
What I’ve learned works (and doesn’t work) in this ever-changing media landscape
Expanding Your Reach: Press & Social Media
08
08
the modules
8.
view the full syllabus
What I’ve learned works (and doesn’t work) in this ever-changing media landscape
Expanding Your Reach: Press & Social Media
8
08 / 08
view the full syllabus
the modules
01 / 08
The definitive way to create with confidence.
Creativity, Storytelling, and Evaluating Your Sales Opportunity
08
02
2.
• Create your mission statement
• Choose your subjects, learn how to share their importance, and how to get collectors excited about their stories
• Gain a thorough understanding of your opportunity in the marketplace
• Research and find your collectors
• Understand the importance and decision-making process behind naming your images and series
• Learn how to edit your portfolio for success
The definitive way to create with confidence.
Creativity, Storytelling, and Evaluating Your Sales Opportunity
2
One of the biggest mysteries of your fine art career - solved.
The Prints: A Guide to Pricing Your Prints and Increasing Their Prices Over Time
08
03
3.
• Learn how to price your prints through our 5-step process
• Understand the key factors involved in pricing your prints
• Learn how to decide if open edition or limited edition prints (or a
blend of both) are right for you
• Learn how to fortify the value and grow the prices of your prints over time
• Create your financial goals and understand how to achieve them
• Decide if offering framing is right for you
• Decide if printing in-house is right for you
01 / 08
In this module, you will learn specific steps you can take to help collectors feel comfortable and confident purchasing thousands of dollars of your art online, sight unseen.
The Online Gallery - Building Your Most Important Tool
08
04
4.
• Define your brand & visual identity
• Put your brand into action on your website
• Learn about the key components of a successful online
gallery
• Develop strategies to help collectors feel confident &
comfortable buying online
The Online Gallery - Building Your Most Important Tool
4
Knowing your collectors helps you understand how to address their specific needs, nurture leads, and, ultimately, make more sales.
Understanding Your Collectors:
The Key to Growing Sales on Your Online Gallery
08
05
5.
• Create successful, sustainable sales practices to implement
on your online gallery
• Understand how to audit your online gallery’s visitors to
grow sales
• Learn about effective email marketing & how to grow your
email list
• Qualify & nurture sales leads
• Identify & solve sales obstacles for collectors through your
online gallery
01 / 08
Partners can do way more than making sales on your behalf, but you need to know what to look for, how to analyze them when in your career certain partners are better than others, as well as how these relationships can be assessed over time.
Expanding Your Reach: Partnerships
08
06
6.
• Discover the different types of partnerships (sales,
charitable, design, etc.) and why to consider them
• Create a framework for evaluating new partnerships
including understanding what questions to ask and what to
look out for
• Decide what partners can benefit you the most and how to
approach them
What I’ve learned works (and doesn’t work) in this ever-changing media landscape
Expanding Your Reach: Press & Social Media
08
07
7.
• Learn how to send a compelling press pitch
• Craft and hone your social media voice
• Learn how to manage your social media accounts
• Explore the different ways of advertising fine art
01 / 08
Doing this exercise each year with my team has been a huge contributor to our growth. All of the goals that seemed big and scary can be tamed using this process.
Converting Your Goals Into Monthly Tasks
08
08
8.
• Understand and build out the steps you need to take to reach your goals, no matter how big or audacious they may seem, on an annual, monthly, and daily basis
• Organize your tasks according to what will set you up for success
• Learn how to create better habits
01 / 08
Doing this exercise each year with my team has been a huge contributor to our growth. All of the goals that seemed big and scary can be tamed using this process.
Converting Your Goals Into Monthly Tasks
08
08
8.
• Understand and build out the steps you need to take to reach your goals, no matter how big or audacious they may seem, on an annual, monthly, and daily basis
• Organize your tasks according to what will set you up for success
• Learn how to create better habits
FAQs
I’ve tailored the content to answer every question I wish a mentor would have told me about building, running and growing my photography business.
I’m all in. Will you join me?
"
join the waitlist
Sign me up
Enrollment Opens Winter 2021
If there was one aspect of my career I wish I had started earlier, it is using this methodology for defining my vision and mapping out the specific steps to getting there.
Creating Your Roadmap to Success
08
01
1
view the full syllabus
01 / 08
The definitive way to create with confidence.
Creativity, Storytelling, and Evaluating Your Sales Opportunity
08
02
the modules
2.
The definitive way to create with confidence.
Creativity, Storytelling, and Evaluating Your Sales Opportunity
2
02 / 08
view the full syllabus
A comprehensive outline of what I’ve learned over the last 10 years of leading photography expeditions to Nepal, Kenya, Namibia, and more.
Expeditions
08
03
the modules
3.
view the full syllabus
expeditions
3
03 / 08
One of the biggest mysteries of your fine art career - solved.
The Prints: A Guide to Pricing Your Prints and Increasing Their Prices Over Time
08
04
the modules
4.
view the full syllabus
One of the biggest mysteries of your fine art career - solved.
The Prints: A Guide to Pricing Your Prints and Increasing Their Prices Over Time
4
04 / 08
view the full syllabus
In this module, you will learn specific steps you can take to help collectors feel comfortable and confident purchasing thousands of dollars of your art online, sight unseen.
The Online Gallery - Building Your Most Important Tool
08
05
the modules
5.
view the full syllabus
In this module, you will learn specific steps you can take to help collectors feel comfortable and confident purchasing thousands of dollars of your art online, sight unseen.
The Online Gallery - Building Your Most Important Tool
5
05 / 08
view the full syllabus
Knowing your collectors helps you understand how to address their specific needs, nurture leads, and, ultimately, make more sales.
Understanding Your Collectors:
The Key to Growing Sales on Your Online Gallery
08
06
the modules
6.
view the full syllabus
Knowing your collectors helps you understand how to address their specific needs, nurture leads, and, ultimately, make more sales.
Understanding Your Collectors: The Key to Growing Sales on Your Online Gallery
6
06 / 08
view the full syllabus
the modules
Knowing your collectors helps you understand how to address their specific needs, nurture leads, and, ultimately, make more sales.
Expanding Your Reach: Partnerships
08
07
the modules
7.
view the full syllabus
Partners can do way more than making sales on your behalf, but you need to know what to look for, how to analyze them when in your career certain partners are better than others, as well as how these relationships can be assessed over time.
Expanding Your Reach: Partnerships
7
07 / 08
view the full syllabus
What I’ve learned works (and doesn’t work) in this ever-changing media landscape
Expanding Your Reach: Press & Social Media
08
08
the modules
8.
view the full syllabus
What I’ve learned works (and doesn’t work) in this ever-changing media landscape
Expanding Your Reach: Press & Social Media
8
08 / 08
view the full syllabus
the modules
While there are a ton of options for learning how to create compelling photographs, this is the only course of its kind when it comes to creating a long term profitable business selling your prints. Taking this course has given me confidence and a clear path forward and I can't wait for the creative journey ahead.
- scott, USA
New To Selling Fine Art
“Even though I have been a commercial photographer for the past 35 years, breaking into the fine art marketplace is totally new to me. Thanks to Drew’s clarity and presentation of the course material I feel confident and inspired to move forward in this new direction.”
- Deb, USA
From An Industry Veteran
30 Minute 1-on-1 Business Consultation with Drew (Value - $450)
“The 1-on-1 session with Drew was the cherry on top of what was already a life-changing course.” -Monique, USA
This time is yours to have Drew audit your website, edit your portfolio, or answer your most pressing questions.
1.
30 Minute 1-on-1 Business Consultation with Drew
“The 1-on-1 session with Drew was the cherry on top of what was already a life-changing course.” -Monique, USA
This time is yours to have Drew audit your website, edit your portfolio, or answer your most pressing questions.
1.
(Value - $750)
4 weeks of immersive training with Drew
2.
(Value - $750)