Creative Resource Collective Presents

The Lens: Mastering the Business of Fine Art Photography

The most comprehensive, only-of-its-kind program for photographers who want to captivate their audience with compelling storytelling and create a sustainable business selling their fine art prints

With Drew Doggett

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Create your mission statement so you can make decisions with confidence

Unlock your Inner Potential

Learn how to captivate your audience with the stories of your subjects

Edit your portfolio for success

Develop a brand and visual identity that inspires your audience & mimics the value of your work

Create an online gallery that sets you apart from other photographers

By the end of this course, you’ll know how to:

...And way, way more

Make your collectors feel comfortable purchasing your work online, sight unseen

Understand how to harness AI’s power to optimize your workflow

© Drew Doggett Photography

Expand your audience, approach new markets, and navigate sales partnerships

Continuously captivate email subscribers and grow your mailing list

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All of our best ideas start on pen + paper.

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We make really, really great blueberry scones.

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“The most well thought out course I’ve taken in my 20 years in the industry.”

- Louisa, Australia

Who this course is for

This course has been specifically designed to offer tremendous value to photographers of all experience who want to sell their work, gain a wider audience, or understand how to cultivate impactful stories with their photography. It has been crafted to grow with you, serving as a resource you’ll return to as you grow, change, and discover the opportunities out there waiting for you.

Whether you’re just beginning to think about sharing your work with the world, selling your first print, or are already selling your work and want to increase those sales, this course explores the actionable steps you can take delivered through meticulous detail and with real-life examples of our studio’s trial and error, culled from our studio’s combined 30+ years of experience.

By the end of this course, you’ll have the confidence you need to move forward, a thorough understanding of how to meet your goals, a global network of peers on this journey with you, and a guidebook you’ll have with you forever.

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